Essential Trade Marketing

This course is top 10 courses of Robenny - School of Business with 20113 participants who joined in since 2005. For more information of top 10 courses, please visit http://www.top10coursesrobenny.com

How You Will Benefit

• Trade Marketing Department's role in adding value within the organization
• Trade Marketing Department & POP Vision development
• Have a greater appreciation and understanding of how you can more effective market your products and services within the various trade channels
• Better execute sales activities to maximize return on investment
• Clearly define consumer and customer needs
• Develop powerful communication tools to support trade initiatives
• Achieve higher level of customer support for your sales initiatives

Who Should Attend

• Robenny - School Of Business designed this workshop for professionals and business owners who know that one little learning tool can dramatically improve their prospects.
• This course is also designed for people who sell, negotiate, promote with or manage customers operating in the various retail trade channels of your markets

What You Will Cover

• Role of Trade Marketing
• Information management
• Channel Management
• Shopper Insight
• POP Vision
• POP Vision SCM Examples
• Assortment vision
• Assortment - How to do a Best
• Merchandising Vision
• Price vision
• Promotion vision
• New product Introduction
• Budgeting
• Sales Forecasting & Logistic